The widespread experience gained within the consumer goods industry and the advantage of being able to count on a complete and perfectly integrated production process, means that the Maggi Group can come up with ad hoc products, in response to the specific needs of its clientele. So, besides standard production, personalised batches also play an important role here, which are the result of a partnership between the Maggi Group and the Customer, which is based on a strict process of co-design aimed at problem-solving. The job of customising Maggi products is implemented by both personalising existing products, e.g. chains – which can vary in length, finish, link type – and accessories, and by creating products that are completely “tailor-made”.
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